A retail reimagining for John Lewis & Partners
A retail reimagining for
John Lewis & Partners
The high street is an increasingly challenging world in which companies have to work hard to be seen and be of relevance to brand-fickle consumers.
Insight | Content strategy | Editorial & copywriting | Design | Illustration | Photography | Print | Social | Video & audio
Following the John Lewis & Partners brand relaunch, we reimagined all John Lewis & Partners ‘take-home’ printed materials, creating several streams of content in print and video format. Each was targeted at specific audiences, with a premium aesthetic and an appropriate tone of voice.
Mini magazines for the technology and nursery departments were created. The former contains original features written by expert technology writers, aspirational photography and easy to digest advice to demystify complex tech. The latter is a simple-to-navigate and supportive publication full of great products, beautiful lifestyle photography and useful tips for parents-to-be.
We’re very pleased with the quality of the creative produced by Sunday. Their understanding of our product assortment and what our customers need from content played a key part in delivering positive engagement across our channels
Matt Lake, Senior Content Design Manager, Content Design, John Lewis
Our video work starred too, among them: a six-video Christmas campaign; beautifully shot videos of the brand’s textile factory in Lancashire and short videos shown online at the point of sale replicated the experience of being in store with an expert John Lewis & Partners advisor. The campaign achieved 6 million impressions on social media.
See more of our work